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CPD ACTIVITY  52 
RET AIL PHARMA C Y • MA Y 2020 
A collaborative approach  
in management, focusing on  
interconnectedness between humans,  
animals and the environment, is an  
appropriate starting point. This approach  
will need to recognise that the health  
and wellbeing of humans is intimately  
connected to the health of animals  
and their environment. The reverse is  
also true. Critical to the establishment  
of a collaborative approach is the  
adoption of a multidisciplinary mindset,  
ie, that of a veterinarian and a medical  
doctor for their expertise knowledge  
in disease pathology, while the  
pharmacist loads the unparalleled  
expert knowledge on medicines.  
The integrated mindset will mean  
that, at high level, the pharmacist will  
competently engage in conversations  
ranging from common illnesses to  
complex mechanisms of zoonotic  
spread between animals, humans,  
and the environment. The pharmacist  
will be critical in monitoring, responding  
to and preventing major disease  
outbreaks. Furthermore, the pharmacist  
will provide timely advice and initiate  
appropriate management strategies  
demonstrating understanding of  
the changes in symptom severity or  
duration of symptoms in common  
illness presentations. It is these  
parameters that provide the key  
benefits for patients presenting in  
pharmacies for health advice.  
Conclusion  
The present rationale for management  
of URTIs is symptom relief, since the  
symptoms of URTI are perceived as a  
nuisance, but this review suggests that  
some of the symptoms are an integral  
part of the acute phase response and  
may aid in recovery from infection.  
The unpleasant symptoms of fever,  
malaise and anorexia help to overcome  
infection. It’s debatable whether  
elimination of these symptoms with  
cold and flu therapy is beneficial.  
At present there is limited evidence  
that symptomatic treatment of URTIs  
interferes with the course of the  
common cold or flu, but this is an area  
worthy of more research. 
Emerging zoonoses require improved  
collaboration between veterinary,  
medical and health sectors to develop  
control strategies and implement  
surveillance and response activities  
at the animal-human interface. Just as  
importantly, practising pharmacists  
must establish infectious disease  
control strategies that consider the  
interactions of humans, animals and  
the environment. 
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