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THE PHARMACY STATE OF THE INDUSTRY REPORT 37 Monthly Volume Dispensed and YoY Change - Rolling Month PSYCHOANALEPTICS LIPID MODIFYING AGENTS DRUGS FOR OBSTRUCTIVE AIRWAY DISEASE DRUGS USED IN DIABETES BETA BLOCKING AGENTS PSYCHOANALEPTICS LIPID MODIFYING AGENTS DRUGS FOR OBSTRUCTIVE AIRWAY DISEASE DRUGS USED IN DIABETES BETA BLOCKING AGENTS 500K 1M 1.5M Volume 27% 21% 2M 2.5M 3M 40% 20% 27% 8% 26% 13% 10% 80% Period 2020 2019 % Change RMTH YoY Monthly Volume Dispensed Trend (Total Mkt) Week Number and Date 10% 20% 30% 40% 50% 60% 70% 8M 6M 4M Figure 5. Highest demand products and peak dispensing show respiratory medicines were in highest demand at COVID-19 peak to the same degree. Rather, establish a team of people already comfortable with handling inquiries, both over the phone and in person with your regular patients. Learn to convert online inquiries into online counselling opportunities as well as potential customer acquisition by training specific staff on asking open questions of the caller about their general and specific health needs. Local marketing and positioning Have you ever wondered where all your patients come from? Perhaps you think you already know. One common approach of pharmacies is to distribute catalogues in their communities, but it’s very difficult to determine whether this distribution area is related to the catchment area of the pharmacy. In addition, how strategic are your local area marketing efforts around gaining new customers? A number of tools are available to pharmacy to establish a more strategic local marketing area effort, including analysis, professional services and multichannel marketing. Practical tip: if you haven’t previously analysed your catchment area and determined where the potential for business exists, reach out to an organisation such as NostraData or your retail banner marketing team to gain more information on the best way to approach your marketing efforts more strategically. References 1. Twitter https://twitter.com/elonmusk/ status/1239650597906898947 accessed 7 June 2020 2. Twitter https://twitter.com/realdonaldtrump/ status/1241367239900778501?lang=en accessed 7 June 2020 3. New PBS restriction for hydroxychloroquine, National Prescribing Service https://www.nps. org.au/radar/articles/new-pbs-restriction-for- hydroxychloroquine accessed 2 May 2020 4. Climate outlook for June to September, Commonwealth of Australia 2020, Bureau of Meteorology http://www.bom.gov.au/climate/ahead/ outlooks/ accessed 5 June 2020. 5. For more help on ecommerce read this helpful article https://www.ecommerceceo.com/start- ecommerce-business/ 6. Medicare item reports http://medicarestatistics. humanservices.gov.au/statistics/mbs_item.jsp accessed June 2020 7. Expansion of Pharmaceutical Benefits Scheme Continued Dispensing Arrangements Covid-19, Pharmaceutical Benefits Scheme. http://www.pbs. gov.au/info/news/2020/03/continued-dispensing- arrangements-covid-19 RETAIL PHARMACY • JUL 2020 Volume 01. 30 DEC 02. 06 JAN 03. 13 JAN 04. 20 JAN 05. 27 JAN 06. 03 FEB 07. 10 FEB 08. 17 FEB 09. 24 FEB 10. 02 MAR 11. 09 MAR 12. 16 MAR 13. 23 MAR 14. 30 MAR 15. 06 APR 16. 13 APR 17. 20 APR 18. 27 APR 19. 04 MAY 20. 11 MAY 21. 18 MAY 22. 25 MAY