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20 PRODUCT OF THE YEAR FROM PAGE 18 CATEGORY: Dental Care WINNER: TePe Oral Hygiene Products, TePe Australia & NZ Pty Ltd, TePe GOOD Toothbrush, RRP $3.99 TePe Australia & NZ points to oral health having increased in importance over the past few years. “We’re also finding sustainability is a major trend within oral health, too,” TePe Australia General Manager Anne-Kristin Ottosson said. “We believe the GOOD toothbrush is an extension of this. “For such a young company to be recognised by Product of the Year is an outstanding achievement and one we’re really proud of.” CATEGORY: Health Supplement WINNER: Vita Life Health, Immune Shot, RRP $29.99 “Our Immune Shot combines innovative ingredients with a convenient on-the-go liquid delivery system,” Marketing Manager Nutritional Will Patris said. “In a post-Covid world, we’re seeing growing global demand for immune support propositions. Now more than ever, preventive health through functional foods is at the forefront of consumer health. “We’re delighted that consumers have chosen our new Vital Life Immune Shot as a winner.” CATEGORY: Male Grooming WINNER: Gillette, SkinGuard, RRP $14.99 Gillette is addressing the issue of skin irritation that affects many men when shaving. “We’ve found as many as 74 per cent of Aussie men believe they suffer skin sensitivity when shaving,” P&G Grooming Australia and New Zealand Brand Director Ryan Edwards said. “We’re thrilled that our SkinGuard razor designed for sensitive skin has won the Male Grooming category for Product of the Year.” The judging process A panel of judges comprising industry experts first tested the products for quality, credibility and innovation. The resulting product finalists were then reviewed and voted on by 9000 Australians (8000 for the main competition and 1000 for the ‘Ones to watch’). The Nielsen research that determines the winners involves evaluating these consumer responses by using these key innovation criteria: • Relevance – is the product fulfilling a need or addressing a problem? • Uniqueness – does is stand out and bring something new to the category? • Excitement – how excited are you to use the product? Would you spread the word? • Likeability – does it deliver what you want? • Distinctiveness – does it add something new to its category? • Innovation – is it an innovative product? Key research findings from Nielsen • Shoppers are more likely than ever to buy a new product with a Product of the Year logo – advised by 46 per cent of respondents. • 82 per cent of consumers surveyed claim their shopping experience has been impacted during the Covid-19 pandemic. • 47 per cent of shoppers surveyed couldn’t buy the products they needed or wanted, due to panic buying, particularly among older Australians (52 per cent). • During the height, so far, of the pandemic (March- May 2020), 64 per cent of surveyed consumers bought and tried a new brand they were previously unfamiliar with. Of these, 21 per cent would buy it again. • Woolworths took the top spot in consumer favour, labelled by respondent shoppers as the best retailer for a range of attributes, including ‘cleanliness,’ ‘best/ widest range of fresh produce’ and having the ‘best online shopping experience’. • Coles was also highly placed for consumer favour, with 31 per cent of those surveyed claiming the retailer provided the best shopping experience, and 32 per cent that it provided the best deals and promotions. • Overall, shoppers were increasingly positive about retailers’ abilities to adapt and handle the challenges of the pandemic, with 70 per cent of respondents claiming Woolworths and Coles showcased the best management across the board. • Heading into 2021, surveyed consumers will be more likely to buy products that are Australian made (75 per cent) and convenient for them (74 per cent). RETAIL PHARMACY • JAN/FEB 2021