Page 12 - Retail Pharmacy March 2021

10 CAMPAIGN CATCH-UP SKIN CARE BRAND HOMES IN ON CUSTOMER TRENDS Wrinkles Schminkles, promoted as the anti-ageing skin care brand with “a fun name, backed by real science”, is investing in a full rebrand in 2021, aimed at better communicating the brand’s positioning and tapping into global trends of DIY and at-home skin care treatments. According to Nielsen reports, DIY and at-home skin care treatments are on the rise due to salon closures and Covid concerns regarding physical contact, with some at-home treatment categories attracting sales increases up to 150 per cent. Wrinkles Schminkles says its anti-ageing products are still manufactured in the US in an FDA-approved facility, recognising that its customers remain loyal due to quality and consistency of the product range and “thus enabling Australian retailers to stock the range with confidence”. The new look now highlights the difference to customers, the brand says, with a “100 per cent medical grade silicone” icon reflecting the molecular formular of silicone, a ‘made in the USA’ notation, and the credible global certifications to give consumers confidence: TGA listed, FDA listed, EU certified and animal-cruelty free. These icons and other key callouts to customers across the range are now in blue. The new “contemporary” clear, resealable pouch is said to enable the customer to see the product, better understand the concept and “experience the actual product on shelf” in addition to a new storage card with instructions for optimal use and longevity. CHANCE TO WIN $1000 WITH INFACOL PROMOTION Nice-Pak is running a consumer campaign for Infacol from March to April 30. For the chance to win five $1000 cash prizes up for grabs, consumers need to buy a bottle of Infacol, visit the website (infacol.com.au) and answer in 25 words or less, ‘How Infacol has helped your child’ (terms and conditions apply). According to Nice-Pak, there is no one ‘right’ way to care for a baby with colic, adding that generally, it helps for parents to stay calm and emotionally and physically available to their baby when they are crying. The company says that having a mental checklist that includes making sure your baby is well fed, has a dry nappy, is comfortably dressed and isn’t sick makes a difference. However, it adds that Infacol contains the active ingredient simethicone, a de-foaming agent that “makes all the tiny air bubbles that get trapped in baby’s tummy during feeding join into larger bubbles which are easy for your baby to pass, resulting in instant relief”. $50K GRANT BACKS POST- STROKE MOOD RESEARCH A new research project will investigate the use of telerehabilitation to help prevent mood problems and enhance the wellbeing of regional and rural Australians post stroke. Dr Caroline Baker from the Centre of Research Excellence in Aphasia Recovery and Rehabilitation at La Trobe University has received a $50,000 seed grant in the 2021 Stroke Foundation Research Grants round to trial telerehabilitation to improve the mental health and wellbeing of people with aphasia. Dr Baker, with a research team in speech pathology, psychology and health service delivery, will carry out the feasibility study, ‘Aphasia prevention, intervention and support in mental health’ (PRISM). She says that while most aphasia telerehabilitation studies have focused on provision of speech-language therapy, very few have directly targeted mood or mental health outcomes. “We know people with aphasia are twice as likely to experience depression and anxiety compared with survivors of stroke without aphasia,’’ Dr Baker said. “Stroke Foundation’s Research Grant round will kickstart this work, providing our researchers with funds to start projects and establish strong foundations for future, larger studies. “Dr Baker’s study has the potential to improve quality of life for survivors of stroke, particularly those in regional and rural communities where access to psychological therapies may be limited.” OA REBRANDS Osteoporosis Australia (OA) has a new name, Healthy Bones Australia, after an official rebrand that it says reinforces the importance of bone health and osteoporosis prevention. The organisation says it is predicted that by 2022, around 6.2 million Australians aged over 50 years will be living with poor bone health and that a fracture will occur every 2.9 minutes. It adds that, reportedly, also by 2022, the projected total cost of poor bone health among such Australians will be $3.84 billion, comprising ambulance services, hospitalisations, emergency departments and outpatient services, rehabilitation, aged care and community services. “Ignoring bone health has severe consequences, including broken bones,” Healthy Bones Australia CEO Greg Lyubomirsky said. “This should be avoided by focusing on prevention, which means understanding risk factors for poor bone health, early diagnosis and appropriate treatment. “Our new name, Healthy Bones Australia, reflects this goal, while our new resource hub – healthybonesaustralia.org.au – offers the community valuable educational tools. “Poor bone health is a public health issue: 173,000 broken bones each year is unacceptable.” To learn more about Healthy Bones Australia, visit: healthybonesaustralia.org.au. RETAIL PHARMACY • MAR 2021