Page 47 - Retail World Magazine Jan/Feb 2021 TOB

EXPAND ‘Classic social flavours’ with ‘no regrets’ Naked Life has introduced a new range of non-alcoholic ready-to- drink beverages. According to the brand, the range combines a “distinct blend” of distilled botanicals with zero sugar and “nothing artificial”, allowing consumers to experience “classic social flavours” such as Virgin Margarita, Virgin G&T, Yuzu Sake and a Pimms-inspired English Garden spritzer with “no regrets”. Launched in December, the new Naked Life range is available in Coles Local, Drakes Supermarkets, OTR, selected Woolworths and leading independent outlets. Perrier gets Murakami makeover Japan’s Takashi Murakami is the latest artist to restyle the “iconic and vibrant” Perrier brand. In a staggered release beginning in December last year, the full Perrier original range of bottles and cans is being released in Australia and 34 other markets around the world with labels in the colours and motifs of the artist. The 750ml glass bottle is now available from Coles, select independent retailers and bottle shops, while the 1lt PET bottle can be purchased from select independent retailers. The 330ml glass bottle, 500ml PET bottle and 300ml can formats will be available in coming months from select independent retailers and bottle shops. The ‘all mighty’ future of milk Soulfresh’s All Mighty Bruce Future M*lk is described as a combination of wholegrain oats for “delicious creaminess”, peas for protein and seaweed for calcium. While these may seem like a “weird combination”, says the brand, together they create a “delicious creamy” ‘milk’ with all the protein and calcium you need and that is free from nuts. All Mighty Bruce Future M*lk 1lt cartons are available in fridges nationwide at Woolworths and independent supermarkets for $5.50. Perkii targets a good gut feeling Perkii has launched its new 100 per cent plant-based Sparkling Probiotic Drink into Coles Local. The product, according to the brand, is bottled with one billion plant-based probiotics, blended with natural flavours. Perkii CEO Anthony Davie says the brand believes in better overall health through better gut health. “Our patented micro-shield technology provides resistance against stomach acids, for a targeted in-gut release of probiotics,” he said. “We’re passionate about the launch of our Sparkling range as it opens up the Perkii technology to even more consumers, being 100 per cent plant-based.” The Coles Express launch includes the flavours of Orange, Mango & Passionfruit, and Watermelon & Mint Cucumber. A ‘gateway’ for non-kombucha types Ahead of summer, Remedy launched Kombucha Wild Berry. This “sun-ripened blend” is promoted as being “sweet, jammy and beautifully aromatic” and “bursting with strawberry, blackberry and blueberry”. “Remedy Kombucha Wild Berry is the gateway drink for non-kombucha drinkers,” Remedy co-founder Emmet Condon said. “It’s one everyone can enjoy guilt-free with its deliciously jammy berry taste after a year of many sacrifices.” Like all Remedy Kombucha, the new flavour is claimed to contain no sugar, naturally, which is why it’s said to be the only kombucha brand to be given an official tick of recommendation from I Quit Sugar. BEVERAGES JAN/FEB, 2021 RETAIL WORLD 45 your range