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EXPAND YOUR RANGE CONFECTIONERY Jols Sugar Free Pastilles Jols Sugar Free Pastilles are marketed as an Australian favourite that has achieved a strong resurgence over the past 12 months. The product is claimed to be manufactured using only the finest ingredients, including acacia gum with its many proven health benefits, such as helping with the maintenance of gut health. Using “only natural colours and flavours”, Jols Pastilles are available in Forest Berries, 3 Fruits, and Blackcurrant varieties. Jols are produced by the 100 per cent Victorian family owned and operated Ferndale Confectionery, which is promoted as an expert in better-for-you confectionery options. Honeycomb still gets thumbs up Melbourne-based The Confectionery House has hit the ground running in 2020 with release of a new line of innovative chocolate-coated honeycomb. Branded as Little Ozzie Treats, the four flavours in the range are bite-sized Milk Chocolate Honey Honeycomb, Dark Chocolate Peppermint Honeycomb, Milk Chocolate Orange Honeycomb, and White Chocolate Raspberry Honeycomb. The range is packaged in colour coded, reusable pouch bags for hang sell in retail outlets. According to General Manager Ezra Freeman Didolis, sales of the confectionery confirm company research that shows honeycomb to be as popular as ever. “There are no short cuts with our manufacturing,” he said. “We use traditional artisan methods combined with real honey. You can taste the difference.” The Honeycomb range is the first of several new lines to be introduced following the award of a grant from the Victorian government to assist with the acquisition of new production equipment and to kick start R&D into new products, Mr Didolis says. Mars Wrigley launches 5 gum Mars Wrigley launched 5 gum to the market in February. The gum, which is sugar free and contains only five calories per piece, comes in Cool Mint, Experience, Watermelon Burst and Blue Berry Rush. “With a youthful brand positioning, sleek black packaging, sugar-free formulations and fruity-confection inspired flavour profiles, the brand bridges the gap between gum and permissible treating,” Mars Wrigley Portfolio Director for Gum and Mints Michelle Gazzola said. “The launch is seeing early signs of success, including fast distribution and traction with our customers, on impactful in-store theatre.” Ms Gazzola says gum is a “repertoire category” with “plenty of headroom” for growth in penetration. APR, 2020 RETAIL WORLD 41