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NATURALLY RETAIL A TASTE FOR HEALTH Retail World caught up with some of the speakers lined up for the Naturally Good 2020 event to discuss the latest in ‘healthy’. By Nicholas Rider. The health attributes of a product are now undoubtedly a significant consideration when a consumer is shopping. From organic to functional claims, the options and possibilities of ‘healthier’ products are endless. Lisa Crawford Jones, Consulting Content Manager at Naturally Good and the Editor of What’s New in Healthy Products magazine, says Australia has become a “nation of label readers” who are more educated and focused on health than ever, researching before buying products that they perceive solve health problems, often within the store via their smartphone. “However, one of the greatest changes during the past couple of years is how we’re seeing the macro trend of personalisation play out in purchase decisions, fuelled by both increased education and the convergence of tech through various health testing apps,” she said. “Now we can take our understanding of our ailment, research on product ingredients and combine that with personal health data to make highly informed purchase decisions. “We’re seeing a rejection of dogmatic or prescribed diets, with the most 34 RETAIL WORLD APR, 2020