Page 22 - rp-may-2020

NEWS CAMPAIGN CATCH-UP 20
RET AIL PHARMA C Y • MA Y 2020
RADIO LINK
FOR VIRTUAL
MOTHER’S
DAY CLASSIC
The Women in Super Mother’s
Day Classic (MDC), promoted as
Australia’s largest breast cancer
fundraiser, will collaborate with
Vision Australia Radio (VAR) as its
digital community broadcaster to
celebrate the event on Mother’s Day
(Sunday, May 10).
Due to the COVID-19 restrictions,
the MDC is running as a virtual
interactive event and offering
supporters as well as the broader
community the opportunity to
participate in a virtual challenge.
Registered participants gain access
to an exclusive array of interactive
content to become “a part of
something big and contribute to
making a real difference on this
special day”.
The MDC and VAR will deliver
a two-hour broadcast on Mother’s
Day, to “unite the community
and help raise awareness and
funds for life-changing breast
cancer research”.
The Fathering Project, a not-for-profit
organisation founded by cancer
researcher Dr Bruce Robinson, who was
named 2014 West Australian of the Year,
has launched the free-to-join Fathering
Channel online, aimed at supporting
fathers across Australia through engaging,
expert and research-led topical content
around fathering in the COVID-19 scenario.
The organisation says that with more
than two million Australians now working
from home, children being home-
schooled and studying online, dinner
tables becoming shared workspaces
and dads juggling conference calls with
kitchen duties, it has had to adapt and
look to new ways to connect with its
established Dads Groups and maintain
the much-needed support.
The Fathering Channel supports
fathers and father figures through online
CHANNELING FATHERLY HELP ONLINE
and state-based Dads Group forums,
weekly webinars, podcasts, videos,
research-based materials and light-
hearted celebrity conversations.
Additionally, it calls out to fathers
across Australia to “apron up and make
Wednesday night Dads Cook Night” with
a few tips from chef/restaurateur Luke
Mangan “for moral support”.
“This time of home isolation can
either be a trial or a joy for dads and
for the whole family,” Dr Robinson said.
“The Fathering Project’s tips, forums,
videos and other interesting programs
will make it a joy – a time the kids will
look back on and say, ‘That was a
wonderful family time’.”
To find out more about The Fathering
Project and The Fathering Channel,
its research and programs, visit:
thefatheringproject.org
Following its launch in Brisbane recently,
delivery app Chemist2U is seeking
pharmacy partners across Australia to
support the expansion of its chemist
delivery service.
A wholly owned subsidiary of Tonic
Health Media, Chemist2U is a mobile
phone app customers can use to
buy prescription medicines and OTC
products for delivery to their home
or workplace.
“With Australians forced to spend
more time at home during the current
pandemic, and with the flu season
[beginning], demand has never been
Hornsby-Ku-ring-gai Women’s Shelter
(HKWS) in northern Sydney is calling for
greater collaboration between medical
centres, hospitals, emergency services,
pharmacists, mental health professionals
and domestic violence services to cope
with an expected surge in demand from
women facing abuse or homelessness,
throughout the COVID-19 crisis.
HKWS President Louise McCann says
women at risk are especially vulnerable
during this period of safe social
distancing and isolation.
CALL TO BOOST INDUSTRY EFFORTS
OVER RISK TO WOMEN
“Social distancing and isolation
throughout COVID-19 means vulnerable
women in our community face greater
barriers to accessing help,” she said.
“It’s critical at this time that health
professionals and domestic violence
service providers work together to
ensure women have access to the vital
support services they need.”
Ms McCann says HKWS is launching
an awareness campaign to reach out to
local and regional health professionals
and services to inform them about
PHARMACY PARTNERS SOUGHT FOR DELIVERY APP
greater for a simple, streamlined process
to access medicines, pain relief and
other pharmacy supplies,” Tonic Health
Media CEO Dr Matthew Cullen said.
Tonic Health Media says customers
can use the Chemist2U app to fill
prescriptions, store and access repeat
prescriptions and order products for
delivery within hours, while pharmacies
can choose to use existing staff for
deliveries or add jobs by recruiting
delivery drivers.
“We believe Chemist2U will drive
sustainable growth for partner
pharmacies well beyond the COVID-19
pandemic, thanks to the rising
popularity of purchasing over mobile
platforms, especially among the new
generation of digitally savvy customers,”
Dr Cullen said.
Chemist2U will also be promoted
online to a digital audience of 10
million people seeking healthcare
advice and information via popular
sites myDr.com.au, Healthline.com
and MedicalNewsToday.
For more information, or to register
your interest to partner with Chemist2U,
visit: join.chemist2u.com.au or call
1300 22 32 32.
the essential services HKWS can offer
their patients.
HKWS is seeking pro bono assistance
from health providers including
psychologists or counsellors that can
provide services digitally.