The premier national news magazine for the P&C trade.

About Convenience World

Servicing petrol, convenience and route trade sites as well as newsagencies and tobacconists, Convenience World reaches and informs a broad and diverse range of decision-makers and stakeholders in the channel and has a certified CAB audited circulation of 13,723.

The title provides up-to-date news, new product and marketing information, regular category reviews, in-depth special features and a strong business section offering genuine insights into all facets of the world of convenience.

Backed by a strong editorial team of specialist writers, including Managing Editor Lorna Gloria, experienced journalist and deputy editor Hailey Settineri, consulting journalist and retail veteran David Burton, and a host of experienced columnists, readers are provided with unbiased analysis, trend reports and commentary on the news of the day.

With information specifically tailored to P&C, the aim and purpose of Convenience World is to support and grow the channel as a whole, providing reliable and accessible information on best practice and increasing business profitability during a time when small retailers are being challenged on multiple fronts. 

Fast Facts

  • Convenience World is the best-targeted media option, providing a unique advertising channel to directly inform the trade at an affordable cost-per-thousand.
  • The backbone of a strategic and tactical trade campaign and sound basis for the ultimate goal – a successful consumer promotion.
  • Publishes the Annual Report, which provides in-depth market analysis on petrol and convenience insights and forecasts, as well as the state of the economy.
  • Has no bias and supports the wide range of voices in the industry.
  • Works closely with brand and marketing managers to develop engaging category reviews that provide retailers with insights into new products, promotions, consumer trends and market activity, with useful information and resources that they can use to run their businesses more efficiently and increase their revenue streams.

Readership Demographic

Convenience World directly targets the key decision-makers, owners and managers within the route trade at head office and store levels six times a year. 

13450

Distribution

78%

Petrol Stations & Convenience Stores

10%

News agencies

6%

Tobacconists

6%

Manufacturers & Suppliers

Content / Regular Sections

Convenience World is backed by a strong team of journalists and industry columnists providing readers with the latest news, analysis, trends and insights.
Convenience World has no bias and supports a wide range of voices from the broader retail industry.

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    Special Feature

    Expansive and informative in-depth articles encompassing a diverse range of subjects from category and consumer to AGMs and theme-based content.

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    Profiles

    Profiling structured and independent sites from all around Australia, CW’s store profiles serve to identify best practice and disseminate information from the coalface of the P&C trade.

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    News

    Covering the latest news and developments in the petrol and convenience trade, FMCG and broader retail industries. Convenience World reports on the major P&C chains and independent retailers, FMCG suppliers, retail issues and Government legislation.

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    Beverages

    The Beverages section focuses on and dissects this category, identifying NPD, opportunities and offering retailers top-line sales tips.

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    Tobacco

    A critical category for P&C, CW presents tobacco-related news, NPD and advice for retailers, in a special split-run edition.

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    On the Shelf

    Showcasing the latest and greatest in new product development and line extensions, On The Shelf is where you will see P&C products before they appear on shelves.

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    Business Review

    Keeping retailers and suppliers ahead with the latest news and developments on business opportunities, including technology, financial services, recruitment and training, outdoor media, point of sale, in-store services and business solutions.

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    Marketing Mix

    Briefing stakeholders on marketing news, current promotions and campaigns as well as trending techniques and emerging marketing technologies.

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    Category Review

    Exploring the various categories that drive the P&C channel, reporting on performance, new product development, innovation and trends, with insights from key category players and an overarching view to assisting retailers in maximising sales and profits.

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    Fuel News

    Fuel News keeps readers up to date with both macro and micro trends in the volatile and often contentious fuel market, offering objective reports on a host of issues affecting retailers and suppliers as well as end-users.

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    Business

    Respected and industry-leading columnists and experts explore business topics such as marketing opportunities, smart point of purchase, in-store services, packaging and branding, human resources, legal issues, security and loss prevention.

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    Confectionery

    A P&C mainstay, every issue of CW delves into a different segment of the broad confectionery category.

Our Readership

Convenience World magazine readership demographic.

  • Petrol Stations & Convenience Stores
  • Newsagencies
  • Tobacconists
  • Manufacturers / Suppliers

Does the information in Convenience World influence your buying and business decisions?

What P&C trade publication do you read?

  • Convenience World82%

  • C&I Convenience & Impulse57%

  • Brandz @ Retail (Fun Foods)38%

  • ACAPMAg29%
  • Australian Retailer28%

  • Other10%

  • Service Station1%

Favourite section of the trade magazine

  • New product info83%

  • Marketing News63%

  • Category News51%

  • Store Profiles48%

  • Business Reviews22%

Which is the best source of information?

  • Sales field force agents79%

  • Trade magazines76%

  • Online31%

  • Trade shows/conferences22%